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Your post-production

CLONELESS MEDIA

Cloneless Media has created a revolutionary technology that can dramatically accelerate broadcast-quality post-production and automate creative versioning, allowing you to make new versions of a video in the time it takes to compose a tweet. This enables radically new kinds of content creation.

Keep all the parts of post-production that you like: your favorite artists, animators, post houses, and tools. Because it works with the same software, our platform can adapt to your existing post-production process.

In today’s mobile-first, social-first world, video production often leads to static creative work that starts losing relevance before it’s even seen. Our platform helps you build unique video experiences by making video a responsive, reactive, personalizable element of any campaign.

So What Does It Do?

The simplest way to talk about video is with video, so...

Workflows, Not Gimmicks

Our platform has been designed by seasoned post-production artists, designers, and interactive developers. Rather than provide a limited collection of tricks, the Cloneless platform takes a more refined approach: we use real post-production software to execute your post-production workflow the same way you would. For example, the renders from your 3D application can be automatically loaded into your compositing application, and the resulting shots can be cut into an edit, which can then be compressed into a variety of customizable formats with varying crops, sizes, framerates, and codecs.
3D
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Animation
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Compositing
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Editorial
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Audio
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Compression
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Automate Creative Versions

Cloneless is the API for post-production.

During your normal post-production process you define the creative content and the decisions that you want to make dynamic, from text on a sign or video on a screen to music and voice-over lines.

When you upload your project files to the Cloneless platform, we make the options you defined available through an API—an interface that allows you to make different versions of your video programmatically. By bringing your own input or connecting to other services (like Twitter or Facebook), you can automatically create hundreds of thousands of unique, custom videos.

The platform is always online, allowing you to flawlessly, automatically execute your entire post process, day and night. It’s easy for web developers to use our API to build ambitious campaigns and unique experiences. And if you don’t have developers on your team, let’s talk. Your post-production, times a million.

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Accelerate Creative Changes

If you can do it in post, we can help you do it in real time.

Using our platform’s ability to intelligently execute entire post-production workflows in response to creative changes, we can dramatically reduce the time between a request and trafficking.

For instance, Cloneless helped Coca-Cola make their 2014 Winter Olympics campaign truly dynamic by allowing them to turn a beautiful 3D cola environment into real-time ads that ran on broadcast television and digital banners. By designating copy and art direction decisions (such as text, bubble position, and timing) as dynamic elements, Coca-Cola’s spots could be rendered, posted for review, and sent to traffic in a matter of minutes.

And this capability isn’t limited to broadcast. For instance, think of the polished, elaborate take away videos that you could produce as part of an in-person experience. Or imagine having the ability to change the video driving your digital campaign’s rich media in minutes.

Capabilities
INPUT
Nearly anything can be used as a creative input to your workflow, from a slider in a mobile app changing the pace of an edit to a user’s local weather conditions changing a video’s color grade from warm to cool. Here are some ideas to get your mind going.
  • SOCIAL
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  • MOBILE
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  • IRL
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  • CONTEXTUAL
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  • NEWS
  • Twitter (Hashtag, @ replies)
  • Facebook
  • Instagram
  • Vine
  • Snapchat
  • Pinterest
  • App
  • Game
  • Camera
  • SMS
  • Phone Call
  • Chat
  • Time
  • Weather
  • Location
  • Stock Market
  • Trending Stories
  • Sports Scores
  • WEB
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  • EXPERIENTIAL
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  • MEDIA
  • Microsite
  • Interactive Banner
  • Embedded Experience
  • Kinect (3D Movements)
  • Gyroscope (P hone Movement)
  • On-Site Video and Audio
  • Music
  • 3D Scans, Objects
  • Video
  • Audio
  • Photographs
  • Drawings
  • Handwriting
  • Voice (Recording, Phonetic, or Text)
  • Logos
  • USER DATA (AD NETWORK)
  • FILE UPLOADS
  • CUSTOM (PRIVATE) INTERFACE
EFFECT
The range of effects you can connect to data is virtually limitless: nearly anything you can do in post can be incorporated or affected in some way. (And we’re adding new applications and custom modules–like phoneme recognition–all the time.) Here are just a few examples.
  • Compositing (Insert Content Realistically Into Scene)
  • Editing (Change Shots, Duration)
  • Motion Graphics
  • Color Correction / Grading
  • Photo Filters (Stylized, Painting, Halftone, etc)
  • 2D Animation
  • 2D and 3D Text
  • Screen Content (Phones, Tablets, Televisions, etc)
  • Sign and Billboard Content
  • Music
  • Endless Montage
  • Kinetic Text
  • 3D / CG Images and Animation
  • Data Visualization
  • Graffiti
  • Stencils
  • Particle Effects (Smoke, Fire, Water)
  • Subtitles
  • Audio Dubbing
  • Story (Non-Linear Story, Choose your own Adventure)
  • Green / Blue Screen Keying
  • CG Characters
  • End Tags
  • Legal Copy
OUTPUT
Where you choose to send your video is entirely up to you. We don’t think that delivery is ever a one-size-fits-all part of the process. So if you need to automatically email a video for review, FTP it pending final traffic instructions, and add it to an archive, we’ll be ready to help. Here are a few places that you could deliver your video.
  • SOCIAL
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  • WEB
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  • Facebook Post
  • YouTube / Vimeo Video
  • Tweet
  • Vine
  • Instagram
  • Animated GIF
  • Microsite
  • Embeddable Experience Banners
  • Pre-, Post-, Mid-Roll
  • Cinemagraphs
  • Link
  • Email
  • MOBILE
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  • OOH / EXPERIENTIAL
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  • TELEVISION
  • App
  • Mobile Game
  • Billboard / Signage
  • On-site Screens and Audio
  • Projection / Projection Map
  • Vending Machine
  • Broadcast Spots
  • Broadcast Content
  • GAME CONSOLE
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CLONELESS

VISUAL WORKFLOW DESIGNER

A new tool for easily designing and testing workflows on the Cloneless platform.

Coming soon.

fwdDemo